
Key Results
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Generated over 580 backlinks.
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The campaign surpassed the client link target by 300%
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The campaign also secured a nomination at the UK Content Awards.

Overview
I helped National Tyres and Autocare, a leading UK tyre and automotive parts retailer, boost brand awareness and promote their services.
The automotive content market is saturated, so a unique approach was crucial. By leveraging my expertise in the industry, I developed informative and engaging PR-focused content tailored to their target audience. This content prioritised relatability, current trends, and providing valuable information.
To maximize reach, I partnered with a wider PR team to target high-impact publications, including regional outlets, national newspapers, and automotive specialists.
I crafted well-researched and easy-to-understand content to capture public interest and secure placements.