top of page
Nextbase Logo

Key Results

  • 800+ high-quality backlinks

  • Contributed to a site search visibility increase of 1,479%

  • Contributed to a 65% increase in organic traffic

  • Contributed to 33% increase in Q4 2023 YoY organic revenue.

Screenshot of the "Crash Map" project

Overview

I led the content production for a high-impact digital PR campaign promoting Nextbase, a leader in connected car technology and smart dash cams.

 

Nextbase's aim was to elevate brand awareness and solidify their backlink profile within the competitive U.S. market. To address this challenge, I led the development of a unique campaign: The Crash Map.

 

The Crash Map was an interactive map allowing users to explore crash data across all 50 states, revealing the most dangerous areas to drive in detail. While subtly promoting Nextbase products, the campaign effectively highlighted the value of dash cams.

 

To achieve maximum exposure, I collaborated with a PR team to target publications across the U.S., encompassing both regional outlets and national publications.

© 2024 by Alexander Courtney.

bottom of page