If you want your website to perform well in search rankings, you need to feed it the right fuel. Just like your body needs good nutrition to function at its best, your website needs a lot of high-quality content to give it the energy to climb the search results.
What Does E.E.A.T. Stand For?
E.E.A.T. stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
It's a framework used by Google to evaluate the quality and credibility of content. Websites that demonstrate strong E.E.A.T. signals are more likely to rank higher in search results because they provide reliable and valuable information to users.
Think of it like this… The more E.E.A.T.-ing you do, the better your website will perform. When you consistently provide high-quality content that’s packed with E.E.A.T. signals, you’re essentially fuelling your website’s ability to perform in the eyes of Google.
So, let’s break down each element of E.E.A.T. to see how it acts as the nutrients your site needs to thrive.
Experience – The Protein That Builds Strength 💪
If you want to build muscle and overall strength, protein is essential. Well, Experience is the protein of your website that gives your content substance and structure.
When you create content based on real-world experience, you’re feeding your site the nutrients it needs to grow stronger. By sharing personal insights, case studies and real-life examples, you show potential customers that you’ve been there and done it, which helps your audience connect with your content and provides Google the signals that you’re the real deal.
3 Ways To Add More Experience To Your Website Content
Share your (or your company’s) stories and lessons from your product/service.
Develop case studies to show-off performance and project future outcomes.
Use your experience to explain why your product/service matters.
Expertise – The Healthy Fats That Keep Things Running Smoothly 🥑
Healthy fats keep your body running at peak performance, and Expertise does the same for your website. Now show those expertise off to Google.
Expertise is about showing that you have deep knowledge of your field. The more detailed and accurate your content is, the more Google sees you as an expert source of information. Think of it as giving your website the fuel it needs to keep working efficiently.
3 Ways To Add More Expertise To Your Website Content
Highlight your credentials and experience in author bios.
Provide in-depth insights and analysis of your product/service.
Demonstrate high-level knowledge of problem solving in your sector.
Authoritativeness – The Carbs That Power Performance 🍞
Authoritativeness is the carbohydrates that fuel your workouts and keep your body energised.
When other websites link to your website, product, service, reference some of your content, or cite you as a source of information, they are essentially giving your website a high-quality stamp of approval, or a big carb load before a marathon.
The more authority you have in your niche, the more weight your content carries in Google’s eyes.
3 Ways To Add More Build Authority To Your Website Content
Earn backlinks from reputable sites.
Get mentioned in industry publications.
Enter into award ceremonies for your sector.
Trustworthiness – The Hydration That Keeps It All Together 💧
You can eat all the protein, fats, and carbs you want, but if you’re dehydrated, your performance will suffer. That’s why Trustworthiness is the hydration that holds your E.E.A.T. strategy together.
Google wants to deliver content that’s accurate, transparent, and reliable. If your site feels sketchy or misleading, it’s like running a marathon while dehydrated. You may get a medal for finishing, but you may also finish last. Trust comes from transparency, secure connections and clear communication.
3 Ways To Add More Trust To Your Website Content
Show off any award wins, or those 5-star TrustPilot scores
Have a prominent About Us page with pictures and information of owners and staff, including contact details.
Fact-check any of your content and cite credible sources.
Why Google Loves If You E.E.A.T Well
Google’s goal is to serve users the best, most reliable content possible. When your website is well-fed with E.E.A.T. signals, it’s easier for Google to trust and will result in your site being ranked higher on Search Engine Results Pages.
Imagine two runners in a race. One has been fuelling up with balanced meals (strong E.E.A.T.) while the other has been living off junk food (low-quality content). Who do you think will perform better?
Google’s algorithm is constantly looking for signs that your website is fuelled by genuine experience, expertise, and authority. When your site demonstrates E.E.A.T., it tells Google, “Hey, I’m ready to perform at my best!”
So, start E.E.A.T.-ing! Build your content strategy around real-world experience, back it up with expertise, establish authority through backlinks and recognition, and build trust with honest, transparent content. The more E.E.A.T. you give your website, the stronger and more competitive it will become.
Comments