I played a key role in a comprehensive digital marketing campaign that transformed Select Car Leasing, a UK-based car and commercial vehicle leasing broker, into the industry leader it is today.

The client, while possessing a strong local presence, lacked national organic search visibility. The campaign aimed to establish them as a leading leasing provider and generate high-quality leads.

Being part of the first 3-4 years of the project, my main contributions focussed around the on and off-site content efforts within a wider overall SEO strategy.

 

Key tasks involved the optimisation of landing pages, creation of informative guides, and development of creative content (blogs, infographics) addressing various user needs throughout the sales funnel. I also lead the link-building campaigns that targeted relevant publications.